PROGRAMS BY THE NUMBERS
glass of milk

41Grants approved for Sensational Smoothies, Breakfast in the Classroom and Grab n' Go Breakfast with 10% increase in participation over 2016

Fuel Up to Play 60

472Schools completed the
six step program

17%Growth over 2016

Passion for Pints

13,047Units of blood given

39,141Lives touched

Media
Impressions

233Stories

168,678,647Viewers

Social
Engagements

5,750,318overall impressions

45,492 Facebook, Twitter and Instagram Engagements

Website
Sessions

129,373DairyDiscoveryZone.com visits

83,200DairyMAX.org visits

Your Checkoff Dollars at Work

Your local dairy checkoff works with partners to provide the science, research and marketing expertise needed to help the dairy industry meet demand. Partnering with companies and developing relationships, Dairy MAX strengthens marketing efforts for new products, leveraging your checkoff dollars to meet consumers’ demand.





budget graph key

INDUSTRY IMAGE
AND RELATIONS

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Our Team

The Dairy MAX team is full of experts in dairy farming, education, health and wellness, and business who promote nutrition and the natural goodness of dairy. To meet our staff, and learn about each of us click here.

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