2021 Year in Review
Key Successes
2,507,725
Pounds of milk distributed by food banks thanks to donated coolers
690,000
“Dairy Up Close” video views
13,700,000
Additional school meals served thanks to grant programs
School Marketing
4,000,000
Students targeted with dairy messaging in schools
13,700,000
Additional school meals served thanks to grant programs
71,000
Clicks on Curbside Meals social media campaign launched with No Kid Hungry
Read more on our consumer-facing site
Corporate Communications
690,000
“Dairy Up Close” video views and 30,400 page impressions
924,000
Pageviews on DairyDiscoveryZone.com
8,600
Clicks on advertising articles leading to our consumer site
Read more on our consumer-facing site
Health and Wellness
543
Views on our heart health page targeting health care pros, with 44% of visitors staying to explore the site
1,800
Email subscribers opened our Healthy Bites e-newsletters 7,607 times
1,546
Total number of thought leaders reached through events
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Business Development
55,400
Coaches (plus 4,700 athletes) reached with data about chocolate milk recovery
2,507,725
Pounds of milk distributed by food banks thanks to donated coolers
208,000
Impressions on dairy-focused esports social media partnership with Complexity
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Industry Image and Relations
168
Stories placed in trade and industry magazines
2,100,000
People reached through dairy/ag media
39,051
Lives impacted through Passions for Pints
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By the Numbers
School Marketing
FUTP60 Programs
Corporate Communications
Consumer Confidence
Health and Wellness
Nutrition Affairs Programs
Business Development
Strategic Initiative, USDEC
Industry Image and Relations
Producer Relations and Communications
Administrative
