About Us

Dairy MAX represents more than 700 dairy farm families across eight states. 

Dairy is more than a product; it’s nourishment, comfort, and strength. At Dairy MAX, we make sure that story is told. For more than 40 years, we’ve championed dairy farmers across eight states, amplifying their voices and elevating dairy’s value in communities every day. Guided by accountability, agility and achievement, we invest strategically to build trust, grow demand and deliver lasting impact that reflects the legacy of our farmers.
 

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History

  • An affiliate of Dairy Management Inc. and National Dairy Council, Dairy MAX was founded in 1995 to represent dairy farmers across Texas, western Oklahoma, New Mexico and southwest Kansas.
  • In 2018, the former Western Dairy Association – representing farmers across Colorado, Wyoming and Montana since 1936 – joined Dairy MAX to become one family.
  • In 2019, Dairy MAX and the Louisiana Dairy Industry Promotion Board confirmed a partnership to engage in dairy promotion in Louisiana.

2025 Board Members

Mission

Bring the joy and power of dairy to everyone to create a stronger, healthier tomorrow.

Vision

To create a future where our farmers leave a sustainable impact, and dairy becomes the choice that nourishes every life.

Annual Reports