NFL Partnership
We’ve partnered with the NFL since the creation of Fuel Up to Play 60, our in-school wellness program. The program enlists NFL stars to serve as healthy role models encouraging students to learn about balanced nutrition and physical activity.
We’ve also expanded our partnership and become the Official Nutrition Partner of the Dallas Cowboys. In addition to a presence in the Cowboys’ new training facility, The Star, we work with the Cowboys to host events that engage the Cowboys’ fan community.
- As the Official Nutrition Partner of the Dallas Cowboys, we work on the nutrition center with the FUEL UP Dallas Cowboys Training Table
- Educate Cowboys fans on dairy nutrition through messaging included in guided tours and signage
- Host events at The Star in Frisco including media training, meetings for dietitians and school superintendents, Fuel Up to Play 60 events and more
- Onsite Dairy MAX staff continuously collaborating to promote dairy nutrition
