2022 Year in Review
Key Successes
2.5M
views of Dairy Tour 360 videos
12-16%
more school milk consumed from shelf-stable milk pilot
2,600
medical pros asked for more dairy information in online campaign
School Marketing
5K
views on Nutrition NOW pages promoting dairy programs in schools
255K
additional school meals (with dairy) served thanks to grant programs
3.1M
students provided with dairy messaging in schools
Read more on our consumer-facing site
Corporate Communications
2.5M
views of Dairy Tour 360 videos
551K
unique page views on DairyDiscoveryZone.com
1.2M+
people saw our blogs and recipes, and more than 180K clicked through
Read more on our consumer-facing site
Health and Wellness
2,600
medical pros asked for more dairy information in online campaign
2,245
Healthy Bites e-newsletter subscribers
10,308
total educational engagements
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Business Development
222.9K
video views so far through 3 new NIL influencers
12-16%
more school milk consumed from shelf-stable milk pilot
6.5M
pounds of dairy distributed through Dairy MAX coolers in food banks throughout the region
Read more on our consumer-facing site
Industry Image and Relations
6.1M
reached through dairy/ag media
166
stories published in trade and industry magazines
14K+
units of blood donated in Passion for Pints 2022, impacting over 43K lives
Read more on our consumer-facing site
By the Numbers
School Marketing
FUTP 60 Programs
Corporate Communications
Consumer Confidence
Health and Wellness
Nutrition Affairs Programs
Business Development
Strategic Initiatives, USDEC
Industry Image and Relations
Producer Relations
Administrative
