2025 National Nutrition Month Healthy Start Breakfast Challenge

A Healthy Competition for Child Nutrition Departments in Colorado, Wyoming, and Montana
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nutrition now breakfast

Are you ready to boost breakfast participation and showcase your amazing meals?

Join the 2025 National Nutrition Month Healthy Start Breakfast Challenge, a fun and impactful competition designed to energize your school breakfast program, engage students, and reward your hard work with amazing prizes!

Challenge Details

  • Challenge Period: March 3 – March 31, 2025
  • Who Can Participate? Child Nutrition Departments in Colorado, Wyoming, and Montana

Why Participate?

  • Increase Student Participation – Encourage more students to start their day with a nutritious breakfast.
  • Promote Your Program – Shine a spotlight on your breakfast offerings and gain recognition within your school community.
  • Win Big! – The winning district will receive:
    • A 90-minute professional marketing photoshoot to showcase your Child Nutrition Programs.
    • A $2,000 Hubert purchase credit to enhance your program.

How to Win

  • The district with the highest percentage increase in Average Daily Participation (ADP) from the baseline (March 2024 ADP) will be the winner.
  • Tie-breaker: In case of a tie, a random drawing will determine the winner from the eligible districts.

How to Participate

  1. Register by February 20, 2025 – Complete the registration form to secure your spot.
  2. Track Your Breakfast ADP – Measure your progress throughout the challenge.
  3. Engage Students & Promote Breakfast – Use creative strategies to encourage participation.

Ready to Join the Challenge? REGISTER NOW

For more details or questions, contact Sara Rose via. email at ForemanS@DairyMAX.org 

Click here for official contest rules. 

Did you know that Dairy MAX has free downloadable toolkits with recipes, images and marketing resources? Learn More