Originally called National Milk Month, National Dairy Month is an 80-year-old tradition aimed at ‘Celebrating All Things Dairy’. As the celebration continues to evolve from year to year, Dairy MAX plays a supporting role by promoting dairy’s natural goodness and the devotion of the farmers who produce it.
2018 festivities across the region included parades, blood drives, festivals and appreciation breakfasts focused on dairy farmers’ commitment to their community and the benefits of dairy nutrition. Passion for Pints annual blood drive surpassed previous years with more than 15,000 units of blood donated throughout 541 blood drives. Dairy MAX also hosted celebrations for farmers in Colorado and Texas.
Throughout the month of June, Dairy MAX partnered with the Texas Rangers to promote BUILT w/ chocolate milk messaging at Globe Life Park in Arlington. This included BUILT signage and advertisements on radio and digital reaching around 15 million fans.
“National Dairy Month gives farmers the opportunity to interact with their neighbors and show their commitment to community and to providing wholesome milk and dairy foods,” said Marty McKinzie, vice-president of industry image and relations for Dairy MAX. “It is important for dairy farmers to use this month of celebration as a platform to share their stories and build positive change within their communities.”
This year, Undeniably Dairy introduced the Undeniably Devoted initiative. The program celebrates devoted dairy farmers and professionals dedicated to caring for their land and cows to bring a fresh product to tables.
Dairy MAX amplified the message by sharing stories featuring Tara Vander Dussen, a dairy farmer in Clovis, New Mexico, Dr. Noa Roman-Muniz, associate professor and extension dairy specialist at Colorado State University and Coronado Dairy in Wilcox, Arizona.
“Highlighting the dairy farmer’s commitment to their land and cows and the passion for quality milk is extremely important to share with families across the country,” said McKinzie. “June is a great time to celebrate all their hard work.”
Dairy MAX will continue in future years with similar promotions for National Dairy month focusing on positively promoting the goodness of dairy and providing support for dairy farmers. Click here to learn about more about our programs and events.
