2020 Year in Review
Key Successes
12.6 MM
Total social media impressions
$986,000+
Monetary and in-kind donations to help with COVID-19 school meal distribution
444,000
Gallons of milk distributed to food banks through trucking partnerships
School Marketing
514,582
Meals served per day at approved schools
509
Schools in Dairy MAX region received grants
$986,000+
Monetary and in-kind donations to help with COVID-19 school meal distribution
Read more on our consumer-facing site
Corporate Communications
75,000+
Impressions from Sustainable Symphony campaign
12.6 MM
Total impressions across all social media channels
589,903
Paid media impressions from March 15 - May 31 to help consumers navigate COVID-19
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Health and Wellness
1,377
Pizzas donated to healthcare and child nutrition workers
7,890
Engagements during a 6-month online #QuarantineKitchen cooking club
480+
Health influencers reached through webinars
Read more on our consumer-facing site
Business Development
170
Coaches reached through sports nutrition webinars
440K
Gallons of milk distributed to food banks to food banks through trucking partners
$45 MM
Amount in CFAP grants received in the region
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Industry Image and Relations
562,951
Dairy farmers and stakeholders reached through dairy communities and ag media
13,200
units of blood donated during Passion for Pints blood drives, impacting up to 39,600 lives
226
stories places in trade and industry magazines
Read more on our consumer-facing site
By the Numbers
School Marketing
FUTP60 Programs
Corporate Communications
Consumer Confidence
Health and Wellness
Nutrition Affairs Programs
Business Development
Strategic Initiatives, USDEC
Industry Image and Relations
Producer Relations and Communications
Administrative
