Fuel Your Game
Fuel. Perform. Recover. Repeat.
The science-backed nutrition framework built to help coaches, trainers and parents level up and optimize their athletes’ fueling plan before, during, and after every practice and game.
Fuel Smarter Every Day
Quick Reference Guide for Fueling Young Athletes
A free Nutrition Checklist with practical tips and key
questions for parents and coaches of active kids. Use it at home, or share it
with your team’s families. Available in English and Spanish.
More Than Recovery. A Full Fueling Framework.
Training, technique, and mental agility get most of the attention, but without the right fuel, none of it holds up. Fuel Your Game is Dairy MAX’s free, turnkey nutrition education framework for coaches, athletic trainers, and parents. It covers daily nutrition, hydration, recovery, and injury prevention, so the athletes you support can perform at their best today and build habits that last well beyond their playing years.
- Turnkey education coaches and trainers can teach with confidence
- Daily fueling strategies for pre-, intra-, and post-activity
- A foundation for lifelong health, not just this season
Fatigue Is the Injury Risk Hiding in Plain Sight.
60%+
of organized sports injuries happen in practice, not competition.4
73%
of sports injuries sideline an athlete for up to three weeks.5
90% & 79%
90% of female youth athletes and 79% of male youth athletes exceed the recommended 2-to-1 ratio of organized sport to free play, a pattern researchers link to higher overuse-injury risk. Under-fueling compounds that risk by leaving athletes unable to recover between sessions.6
A consistent fueling strategy before, during, and after activity is one of the best defenses against fatigue, burnout, and preventable injury.
Give Your Athletes the Chocolate Milk Edge
Real Fuel. Real Results.
Rehydrate
With 90% water content plus the natural electrolytes lost through sweat, including calcium, potassium, magnesium, and sodium, chocolate milk helps restore what training takes out.
Repair
Eight grams of high-quality protein per 8-ounce glass, along with immune-supporting vitamin A, zinc, and selenium, helps build and repair muscle while keeping athletes healthy on and off the field.
Replenish
The ideal 3-to-1 carb-to-protein ratio restores glycogen stores, speeds recovery, and delays fatigue, while 13 essential nutrients, including vitamin D and calcium, support strong bones and long-term growth.
The results speak for themselves: Athletes who refuel with chocolate milk after training have posted squat-strength gains of 7% and bench-press gains of 6.7% in post-workout studies.
Choose chocolate milk for a naturally delicious and scientifically proven way to give your athletes the competitive edge they deserve.
Watch & Learn
Recovery with Chocolate Milk
Fueling Optimal Performance: A Webinar for Coaches & Trainers
Sports Nutrition Blogs
Free Resources. Real Fuel for Every Day.
Fueling for After-School Sports
Fuel Your Day with Breakfast
Nutrition to Optimize Performance
Fueling Throughout the School Day
Hydration for Young Athletes
Additional Sports Nutrition Resources
Sports Nutrition for the Student Athlete
Fueling Your Sport: Back-to-Season Nutrition Training
Get the Complete Toolkit
Everything above, plus hydration, supplement, and sleep guidance, in one download.
“The most important ability is availability. That is tied directly to your health. In order for the body to build up, it has to have the right hormonal levels. It has to have the right nutritional levels. That really is what we started to see with the chocolate milk.”
References
- Born et al. Journal of the International Society of Sports Nutrition. 2019;16:6. View source.
- Karp JR, Johnston JD, Tecklenburg S, Mickleborough TD, Fly AD, Stager JM. Chocolate milk as a post-exercise recovery aid. International Journal of Sport Nutrition and Exercise Metabolism. 2006;16(1):78-91. View source.
- Molaeikhaletabadi M, et al. Short-term effects of low-fat chocolate milk on delayed onset muscle soreness and performance in players on a women’s university badminton team. International Journal of Environmental Research and Public Health. 2022;19(6):3677. View source.
- Stanford Medicine Children’s Health. “Sports Injury Statistics.” Accessed August 12, 2026.
- American Academy of Orthopaedic Surgeons. “Research: Injury Rates Higher in Competition Compared to Practice.” AAOS Now, June 2023. Underlying data: National High School Sports-Related Injury Surveillance Study, High School RIO, Medical College of Wisconsin/MSHSAA.
- Aspen Institute Project Play. “State of Play 2025: Participation Trends.” Accessed August 12, 2026.