Digital Toolkits

From social media and curriculum to breakfast and smoothies, our kits provide essential resources to help you take your school’s programs to the next level.

The Milk Lineup Toolkit

Everything you need to introduce new milk options to students and families, including posters, clings, stickers, social posts, communication templates and more.

With the recent USDA policy change bringing fuller-fat milk back to K-12 cafeterias, you have a great opportunity to give students more of what they want, without changing what makes school milk a smart choice.

To help you introduce the expanded lineup, Dairy MAX has put together the Milk Lineup Toolkit, a ready-to- use collection of student- and family-facing materials designed to make back-to-school rollout simple. This toolkit gives you the tools to build excitement around the new choices and help students and families feel confident about what’s showing up on the lunch tray.

BIC/Grab & Go Implementation Guide

Whether you’re launching a new breakfast program or growing participation, the Boost Your Breakfast Operational Toolkit helps school nutrition professionals build a plan that fits their campus.

Compare four service models: cafeteria, grab-and-go, breakfast in the classroom, and second-chance breakfast. Then get step-by-step guidance on menu planning, staffing, counting and claiming, equipment, costs, and marketing. Sample menus, a family communication template, implementation worksheets, and evaluation forms help you put your plan into action.

Download the toolkit and start building a breakfast program your students will enjoy.

Supper Guide

The CACFP Supper Implementation Guide walks schools and afterschool programs through every step of launching a new supper program.

Compare three service models: cafeteria, grab-and-go, and classroom meal delivery. Get guidance on USDA meal pattern requirements, sample menus, staffing, equipment, and startup costs. You’ll also find ways to grow participation through family outreach, student-friendly branding, staff engagement, and promotion.

Download the guide and take the next step toward serving nutritious meals after school.

Dairy Forward Recipe Guide

Looking for innovative ways to increase student participation? The Dairy Forward Recipes Implementation Guide helps school nutrition professionals add three student favorites to their menus: smoothies, coffee bars, and dairy-forward breakfast and lunch recipes.

For each one, you’ll find service models, counting and claiming guidance, menu and recipe ideas, staffing tips, and cost and equipment considerations. Sample menus, district stories, and links to Dairy MAX toolkits, taste test resources, and standardized recipes help you put each idea into action.

Download the guide and start serving the trends your students already love.

Level Unlocked: Better Breakfast Engagement Toolkit

In this toolkit, you’ll find multiple resources to increase student breakfast participation, boost marketing efforts and more:

Internal Marketing Resources
- Promotion ideas
- Editable marketing calendars
- Photography tip sheet
External Marketing Resources
- Five digital board graphics
  - Standard size for digital boards – three portrait and two horizontal
- Two memo templates
  - One stakeholder facing and one consumer facing
- Five posters
  - Four ready to print and one editable to personalize for your school/district
Nutritious recipes
- A variety of delicious, dairy-rich options to diversify your menu

School Breakfast Toolkit

Wondering how to kick-start your school breakfast program? Download our free, ready-made resources to help you train your staff, create sustainable recipes and promote the program to students and parents.

Reimbursable Recipes With Recipe Build
- Our team worked with K-12 chefs to create custom, scalable recipes for breakfast your students will LOVE.
Training Videos
- Use our step-by-step training videos to guide staff through making our breakfast recipes and prepping them for service.
Photo Gallery
- Kick-start promoting your new breakfast recipes with photos that showcase all of the recipes. Use these photos on social media, posters, menu boards and more. These photos are owned by Dairy MAX and are released by us for your team to use.

Nutrition NOW Lunch Toolkit

In this toolkit, you’ll find multiple resources to increase student lunch participation, boost marketing efforts and more:

Internal Marketing Resources
- Promotion ideas
- Editable marketing calendars
- Photography tip sheet
External Marketing Resources
- Digital menu board graphics
  - Various sizes to fit standard digital displays
- Social media content
  - Ready-to-use graphics and post templates
- posters
  - Eye-catching designs to promote your lunch program
- Nutritious recipes
  - A variety of delicious, dairy-rich options to diversify your menu

Nutrition NOW Coffee Toolkit

If you’re interested in a new coffee program at your school, you’re going to java good time with this coffee toolkit! From recipes to training videos, download the toolkit now to support your program.

Reimbursable Recipes
Training Videos
Photo Gallery
Internal Marketing Resources
- Promotion ideas
- Editable marketing calendar
- Photography tip sheet
External Marketing Resources
- Introductory letter for parents
- Two posters
  - One ready to print and one editable to personalize for your school/district
- Two digital board graphics
  - Standard size for digital boards – two portrait and two horizontal
- Social media posts
  - Five posts with suggested copy – mix of static image, GIF and videos

Nutrition NOW Smoothies Toolkit

Looking to add fun and flavor to your school? Download our free resources to help your team implement an amazing smoothie program.

Reimbursable Recipes
Training Videos
Photo Gallery
Internal Marketing Resources
- Promotion ideas
- Editable marketing calendar
- Photography tip sheet
External Marketing Resources
- Introductory letter for parents
- Two posters
  - One ready to print and one editable to personalize for your school/district
- Two digital board graphics
  - Standard size for digital boards – two portrait and two horizontal
- Social media posts
  - Five posts with suggested copy – mix of static image, GIF and videos

School Nutrition Social Media Toolkit

Kick off your team’s fall social campaign with ease by downloading our social media content resources that include:

Dairy MAX social posts, including National School Breakfast Week!
Custom posts for suggested districts
Engagement ideas
Suggested content calendar
Recipe and blog resources
Professional photos

The toolkit also includes a guide to the power of a digital presence, which offers a deep dive on social media platforms, tips to create compelling content, tips for shooting photos and videos from your phone and guidance on how to handle difficult questions online.

Dairy Explorers Toolkit (K-3)

This toolkit invites your students on an exciting exploration of milk’s captivating journey from the farm to their tray. With our free toolkit download, your students can enjoy:

Multiple word search activities
Healthy choices for MyPlate
The cow puzzler crossword
A dairy cool coloring book
The make your own farm story activity
Multiple educational flyers and posters
A connect the dots dairy game
And a dairy breeds clue activity

All the included puzzles, games and educational content are a great way to engage your K-3 students in the world of dairy!

National Dairy Month Resources

Join Dairy MAX as we celebrate National Dairy Month by recognizing dairy farmers and their commitment to sustainably providing nourishing dairy foods to communities.

We invite you to take part in the celebration by helping share the goodness of dairy on your social channels through stories of local farm families, state dairy facts, dairy recipes, digital assets, and more.

You can find all of these items and more in our National Dairy Month Resources. These resources are designed to educate, inspire, and delight dairy enthusiasts of all ages and shine a light on the hardworking dairy farmers who bring the goodness of dairy to our tables each day.

Celebrate Dairy in Your Community

Share Dairy Facts About Your State

Sharing Dairy on Social
Help us celebrate dairy together—one post at a time. When you like, comment, and share our posts, you’re not just engaging—you’re helping tell the story of real dairy, real nutrition, and real people behind it all.

Digital Toolkits