Restaurants
Real dairy can make the real difference
Tired of watching profit margins shrink while customers raise their eyebrows at menu prices? Amid today’s challenges, there are also opportunities – as stressed-out diners seek comfort in their favorite foods (which are usually creamy, buttery or cheesy).
The top two factors in dining decisions for Gen Z:
- No. 1: PRICE
- No. 2: DELICIOUSNESS
Dairy meets both of these needs
80% said real dairy tastes better.
Dairy popularity is rising
- Consumption is up. Per-capita consumption of real dairy has risen nearly 7% in the last decade, and cheese consumption, specifically, is 15% higher than in 2014.
- Production is local. The milk you source is likely produced and processed within 100 miles of your business, for lower risk of supply chain issues.
Dairy made the $280K difference at these New Orleans restaurants
During a National Dairy Month partnership with seven New Orleans restaurant brands, 16% of menu sales totaling $280K were dairy promotional items. See the full case study.
Boost your menu – and your bottom line – with dairy
See exactly how new dairy-powered dishes can help you attract new customers, retain current customers and improve experiences.
Current Opportunity: Queso Challenge
Details coming soon.
Your Idea
Have an idea of your own? Get in touch to see how Dairy MAX can help support your restaurant’s initiative.
Email us to get started.
See who else we’ve helped
Led by Medical City Children’s Hospital, the Kids Fit Menu initiative works with local restaurants and high school culinary students to create kid’s meals that are delicious, nutritious and appealing. Kids Fit Menu can be seen at restaurants like La Madeleine, The Original Pancake House and Asian Mint.
Domino’s®
Domino’s recently introduced pepperoni stuffed cheesy bread, one example of how the dairy checkoff is supporting innovation with the pizza giant.
McDonald’s®
McDonald’s, with the support of the dairy checkoff and its scientists, introduced new McFlurry and shake flavors, like the Grimace shake.
Taco Bell®
Taco Bell has elevated dairy from a garnish to a hero by focusing on cheesy innovation with a checkoff-employed dairy scientist.
More ways dairy wins
Program Sessions
Nutrition
Dairy doesn’t just hit all the tastebuds, it’s also good for your customers! With 13 essential nutrients, including high-quality protein, your customers can feel good about enjoying your dairy-centric menu items.
Sustainability
Dairy packs a big nutrient punch for a minimal carbon footprint. In fact, the dairy industry has reduced its carbon footprint by 19% since 2007 – and continues to make progress.
Connections
Need help finding dairy foods for your restaurant? We can connect you with local processors and distributors of milk, cheese, butter and so much more.
Still not ready to mooove forward?
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The proof is in ... the cheese?
Restaurant Dairy Promo Case Study
Dairy Perceptions & Attitudes Report
