The Dairy MAX Health and Wellness team builds trust with health professionals and consumers through culturally sensitive education, equipping medical experts with research-backed insights on dairy’s nutritional benefits. These experts become credible advocates, addressing misinformation and highlighting dairy’s role in preventing chronic diseases, reducing health disparities, and supporting wellness. Their efforts encourage consumers to include dairy in their diets, boosting sales and reinforcing dairy’s essential role in healthy eating.
Recent work with nearly 400 health professionals and a team of H-E-B health care providers emphasized dairy’s affordability, accessibility, and benefits across all life stages, particularly in addressing disparities among Black Americans. Key messages include:
- Dairy’s Accessibility: An affordable, nutrient-rich solution for nutrition gaps.
- Daily Servings: Three servings improve diet quality and health outcomes.
- Combating Misinformation: Avoiding dairy unnecessarily leads to nutrient deficiencies.
- Chronic Disease Prevention: Yogurt and other fermented products lower chronic disease risks.
- Cultural Sensitivity: Tailored messages enhance trust and adoption.
Collaborations with the National Medical Association (NMA) spotlight dairy’s impact on improving health among Black Americans, including new strategies for managing lactose intolerance and promoting dairy during key life stages like pregnancy, childhood, and aging.
By empowering health professionals to champion dairy, Dairy MAX helps drive dairy’s role as a cornerstone of health and nutrition, one glass of milk, slice of cheese, and cup of yogurt at a time.
