Field of grass

Checkoff Successes

Campaign connects consumers to dairy farm families.

Our Land, Our Cows, Our Passion

Dairy MAX's online presence provides consumers with information.

AMAZING by nature shows the goodness of dairy from farm to fridge.

Connecting to Consumers

a McDonald's store with the New Mexico flag

McDonald’s and Partners Send Kids Back to School with Free Breakfast

students pose for a photo

Dairy MAX Goes Back to School

NFL player runs by students

NFL Brings Star Power to Milk Promotion

Dairy Max's sponsorship of The Star educates consumers about the benefits of dairy.

The Star to Star Dairy Foods

a farm tour looks at cows being milked

Consumers Experience Dairy on Two Kansas Farms

Farm tour participants make butter.

Bringing Dietitians to the Dairy Farm

Amezcua talks with a group of students visiting his farm.

New Mexico Dairy Farmer Engages with Consumers through Farm Tours

Going for the Gold

Going for the Gold

kids in aprons cooking with a Dallas Cowboy

Texas Students Go for the Gold

kids posing for a picture with "milk" signs

Cowboy, Royalty Celebrate Dairy and Breakfast